Focus on: Burberry

Burberry is a fashion house created in 1856 by Thomas Burberry, a tailor. He opened his first shop in Basingstoke, Hampshire. It’s in 1980 that he is introducing a new kind of clothe, the gabardine, a kind of water-resistant coat. In 2001, Christopher Bailey is named Creative Director of the brand and completely turns upside down this traditionnal and classic fashion house into a modern vision, very fashionable. 
Nowadays, Burberry is of course the iconic house, symbol of the British fashion. Modern, casual and chic, Burberry has been redynamised by the contemporary vision of its new designer and today CEO’s. Stars, music artists, fashion editors… Burberry tries to expand its artistic influence, touching a wider public by broadcasting for instance its fashion shows live in the flagship store in London and on its website. It is why the Burberry Foundation has been created in 2008 to help pushing forward young creative talents. 
You understood it, Burberry is a fashion behemoth, original as British fashion is through its openminded spirit, dynamic and very hype. 

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